Why Direct Mail Will Never Die (Please, God, Don't Let It Die)

Listen, bro. Everyone keeps saying direct mail is dead. NewOO man to that noise. You know what's NOT dead? The 47% response rate we're getting from our mailers. You know what IS dead? Every digital marketing campaign my team has ever proposed. ## The Numbers Don't Lie (But I Might Be Reading Them Wrong) Direct mail ROI in 2010: **340%** Direct mail ROI in 2024: **89%** (still good! mostly!) See? CONSISTENT. Unlike those digital channels that require "updates" and "optimization" and "staying current with algorithm changes." NewOO man, I don't have time for that. ## Why I'll Never Approve Digital 1. **It's not my idea** - This is the big one, bro 2. **The postage guy knows my name** - Building relationships! 3. **You can't hold a Facebook ad** - People need TANGIBLE 4. **I already own the mailing list software** - Sunk cost, dude Direct mail isn't going anywhere. And neither is my position as CFO. NewOO man to the haters.